Asia’s Largest Customer Engagement Conference for Financial Service Brands Concludes in Jakarta

Jakarta – Held on 29th August 2024 at Ritz Carlton Pacific Place, Jakarta, MoEngage’s #GROWTH Summit saw over marketing and product enthusiasts across Indonesia connect and learn from the leaders in the financial services industry everything about engaging and delighting banking and fintech customers in a digital-first world.

Indonesia is home to more than 20 persen of the financial service institutions across the SEA region. Banking and financial service brands nationwide are trying to accelerate growth, profitability, and revenue by improving customer engagement while complying with OJK regulations.

In an ever-evolving digital landscape, customer engagement is crucial for financial service brands in Indonesia. As industry leaders and innovators, MoEngage organized the #GROWTH Summit Indonesia in Jakarta, a transformative marketing conference that brought together industry experts and professionals under one roof.

The summit delighted all   attendees with power-packed keynote sessions, fire-side chats, panel discussions, and ample networking opportunities, helping them refine their customer engagement strategies for 2024 and beyond.

This article delves deep into the event’s resounding success, underscoring MoEngage’s unrivaled position as the leader in customer engagement for financial service brands in Indonesia.

The summit explored trending themes like Digital Transformation for Banking and Finance Brands, the Role of CX in Business Growth and Profitability, the Role of Compliance in the Banking Industry to Protect Customer Data, and Why Financial Institutions Should Reject Legacy Platforms and Embrace Modern Martech.

The summit successfully assimilated perspectives and frameworks from legacy companies undergoing digital transformation and mobile-first companies currently focusing on profitability.

Financial Service leaders who featured in #GROWTH Summit Indonesia include:

• Roberto Akyuwen, Head of Regional 1 – OJK
• Krisna Wijaya, Main Commissioner – Jamkrindo
• Agus Haryoto Widodo – Direktur Utama Bank DKI
• Henry Koenaifi, President Director – Bank Ina Persada
• Indra Hidayatullah, Data Management & Analytics Division Head – Bank BTN
• Dickman Maulana, Digital Activation Group Head – Bank Syariah Indonesia
• Muhammad Fahry, Kepala Divisi IT Infrastructure & Operation Excellence – Bank Raya
• Nugroho Pancayogo, SVP Digital Risk Division Bank BRI
• Eril Firmansyah, Head of Branchless Banking – Bank Mandiri
• Reny Futsy Yama, CMO – AstraPay
• Dandy Handoko, Head of Data & Digital Product – Bank Neo Commerce
• Amanda Gracia Purba, VP Digital Sales & Acquisition – UOB
• Tania Endah Budhi, Senior VP of Marketing Strategy & Customer Experience – Adira
• Dian Charlo, Head of Digital Channel – Home Credit
• Mikhal Anandita, Head of Marketing – JULO
• Rionaldi Aristyo, CRM Manager – Kredivo

During the summit, attendees had the opportunities to gain first-hand knowledge of MoEngage’s unique capabilities for the banking and financial service industry. Several of MoEngage’s industry-first features like direct connections with data warehouses, and robust security measures like PII masking, PII encryption, and SDK encryption were unveiled to the #GROWTH Summit Indonesia attendees.

Roy Simangunsong, the Country Head for MoEngage in Indonesia, said, “Over the years, several large banks, insurance providers, fintech institutions, and securities firms in Indonesia have upgraded to MoEngage. We’ve been able to offer them increased agility and organizational velocity while reducing unnecessary complexities brought out by legacy platforms”.

#GROWTH Summit Indonesia provided the audience the latest blueprints and best practices in the arena of automation, AI-driven personalization, and seamless omnichannel communications for the financial services industry.

The highly anticipated customer engagement event was a massive success, building a sense of community amongst the marketers, product owners, and entrepreneurs of financial service industry in Indonesia. With this, the future editions of the summit will feature more growth stories and actionable insights from the community. (*)